AI Strategy
Obviously Awesome: April Dunford’s Positioning Method for Products That Sell Themselves
A practitioner synthesis of April Dunford’s Obviously Awesome—the 10-step positioning process from competitive alternatives to market category and trends—for product marketing, AI offerings and consulting propositions.
AI Playbook2026-07-3115 min readintroductory
Executive takeaway
A practitioner synthesis of April Dunford’s Obviously Awesome—the 10-step positioning process from competitive alternatives to market category and trends—for product marketing, AI offerings and consulting propositions.
In this briefing
- Key ideas
- Practical implications
- What to do next
Why it matters
Use this briefing to decide whether to deep-dive the full article for your current delivery problem.
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