Leadership
Getting to Yes: Principled Negotiation Without Giving In — A Complete Practitioner Guide
A practitioner synthesis of Fisher, Ury and Patton’s Getting to Yes—positions vs interests, the four pillars of principled negotiation, BATNA, negotiation jujitsu and taming dirty tricks—for consulting pursuits, commercial deals and internal sponsorship.
AI Playbook2026-08-0134 min readintroductory
Executive takeaway
A practitioner synthesis of Fisher, Ury and Patton’s Getting to Yes—positions vs interests, the four pillars of principled negotiation, BATNA, negotiation jujitsu and taming dirty tricks—for consulting pursuits, commercial deals and internal sponsorship.
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