AI Strategy
Business: Marketing Without Advertising
A practitioner playbook from Michael Phillips and Salli Rasberry — why ads often fail small businesses, how personal recommendations compound, and the operating system of trust (appearance, pricing, people, openness, education, accessibility, and recourse).
AI Playbook2026-07-2815 min readintroductory
Executive takeaway
A practitioner playbook from Michael Phillips and Salli Rasberry — why ads often fail small businesses, how personal recommendations compound, and the operating system of trust (appearance, pricing, people, openness, education, accessibility, and recourse).
In this briefing
- Key ideas
- Practical implications
- What to do next
Why it matters
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