The End-to-End PwC Consulting Marketing, Sales and Pre-Sales Journey
Consulting sales is not advertising a service, sending a quotation and closing a deal. A firm such as PwC must connect market intelligence, brand and thought leadership, executive relationships, discovery, solution engineering, independence and risk controls, commercial modelling, contracting, delivery, benefits realisation and long-term account growth.
PwC UK describes consulting as combining strategy, technology and delivery, with an emphasis on outcomes rather than advice alone—spanning business operations, customer transformation, cloud, data and analytics, cyber, digital-core modernisation, risk and regulation, technology alliances and managed services.