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49 posts tagged with "Business"

Vision, GTM, customer acquisition and operating a company

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Financial Modelling for AI: From Beginner Fundamentals to Advanced AI Economics

· 42 min read
AI Playbook author

Financial modelling is the process of translating a business idea, investment, product, project, or company into numbers.

A financial model helps decision-makers answer questions such as:

  • How much will the AI solution cost?
  • How will the solution generate financial value?
  • When will the investment break even?
  • How much cash will be required?
  • What happens if adoption is slower than expected?
  • Is it cheaper to build, buy, or partner?
  • Which AI architecture provides the best combination of cost, quality, latency, and risk?
  • What is the company or AI product worth?
  • Should the organisation approve, delay, redesign, or reject the investment?

For an ordinary software project, financial modelling usually connects customers, prices, employees, and infrastructure costs.

For an AI solution, the model must connect several additional variables:

Business DemandAI UsageModel PerformanceTechnical CostBusiness OutcomeFinancial Value\text{Business Demand} \rightarrow \text{AI Usage} \rightarrow \text{Model Performance} \rightarrow \text{Technical Cost} \rightarrow \text{Business Outcome} \rightarrow \text{Financial Value}

For example:

Customer enquiriesAI conversationsModel calls and tokensResolved casesReduced contact-centre cost\text{Customer enquiries} \rightarrow \text{AI conversations} \rightarrow \text{Model calls and tokens} \rightarrow \text{Resolved cases} \rightarrow \text{Reduced contact-centre cost}

The most important principle is:

Do not measure only cost per token, request, model call, or GPU hour. Measure cost and value per successful business outcome.

Examples of meaningful AI financial units include:

  • Cost per successfully resolved customer enquiry
  • Cost per approved insurance claim
  • Cost per qualified sales lead
  • Cost per completed legal review
  • Cost per detected fraud case
  • Cost per accurate document extraction
  • Cost per software feature delivered
  • Cost per clinical document summarised
  • Revenue per AI-assisted customer
  • Gross profit per AI agent session

Cloud FinOps applies the same fundamental relationship to AI as to other cloud services:

Cost=Price×Quantity\text{Cost} = \text{Price} \times \text{Quantity}

However, AI introduces unusual quantities such as input tokens, output tokens, model calls, GPU time, retrieval operations, evaluation runs, agent steps, tool calls, and human-review events. FinOps therefore recommends connecting cloud costs to business-unit economics rather than viewing infrastructure spending in isolation.

Proposal Mastery: How to Write Persuasive Proposals That Win High-Value Clients

· 28 min read
AI Playbook author

A proposal is not simply a document explaining what you intend to deliver. It is a structured argument designed to help a potential client make a confident purchasing decision.

Many consultants, freelancers, agencies, and professional-services firms treat proposal writing as an administrative task. They reuse a standard template, insert the client's name, add a list of services, calculate a price, and send the document.

This approach may be efficient, but it rarely creates a meaningful competitive advantage.

Starting a Six- to Seven-Figure Data Consulting Company

· 34 min read
AI Playbook author

Data consulting can be one of the most attractive businesses for experienced analysts, data engineers, AI engineers, architects, and technology leaders.

Organizations are collecting more data than ever, but many still struggle to turn that data into measurable business value. They may have fragmented systems, unreliable reporting, poorly governed datasets, expensive cloud platforms, underperforming AI initiatives, or leadership teams that do not know where to begin.

A capable data consultant helps close that gap.

Influence: The Psychology of Persuasion — A Complete Practitioner Guide

· 32 min read
AI Playbook author

Most people do not lose arguments because their logic is weak. They lose because a request was framed to trigger an automatic “yes”—a favour already received, a public stand already taken, a crowd already moving, a familiar face, a title, or a closing window. Understanding those frames is how you sell ethically, lead without coercion, and defend yourself when someone else is selling you.

Persuading Through Stories: Detailed Sales Case Studies

· 37 min read
AI Playbook author

A persuasive sales story is not a rehearsed customer-success anecdote inserted into every meeting. It is a carefully selected narrative that helps a particular buyer recognise their current problem, understand the consequences of inaction, see themselves in a better future, trust that the proposed path is credible, and feel comfortable making the next commitment.

How AI Companies and Professional-Services Firms Move from Market Awareness to Measurable Customer Value

· 30 min read
AI Playbook author

Artificial intelligence has changed not only what organisations buy, but also how they buy. Enterprise customers rarely begin by asking for a particular model, platform or agent. They usually begin with a business concern—and the commercial challenge is to help them move from an uncertain problem to a trusted investment decision that produces measurable value.

Business: Funding Strategies to Go the Distance

· 16 min read
AI Playbook author

Raising money is like sex, relationships, and money itself: people want to know about it, few talk openly about it, and it can get unnecessarily complicated. It need not. The real work is deciding whether you should raise at all — then building a trajectory that keeps you funded until the company can stand on its own.